Digital Advertising Specialist | Paid Media

  Job Summary

The position is for a Senior Digital Advertising Specialist responsible for all paid advertising in Latin America and the Caribbean (LAC). The role combines hands-on campaign management on platforms such as Google Ads, LinkedIn, Facebook, and Instagram with strategic leadership, working in partnership with the regional Demand Generation team to align paid media actions with funnel objectives and implement industry innovations. While reporting to the global Paid Advertising Center of Excellence, the professional will work daily integrated with the LAC team, leading, executing, and optimizing campaigns that will generate measurable impact on the region’s business results.

Responsabilities

• Campaign Management & Optimization, Plan, execute, and continuously optimize paid advertising campaigns across Google Ads (Search, Display, Shopping, Video), LinkedIn Ads, Facebook/Instagram, and other relevant platforms.

• Cover both day-to-day execution and long-term strategic improvements.

• Conduct A/B and multivariate testing of ad copy, creative assets, targeting, and bidding strategies.

• Regional Focus & Alignment, Serve as the dedicated digital advertising specialist for Latin America & Caribbean (LAC), embedded within the demand generation team

• Ensure campaigns are closely aligned with LAC funnel objectives (MQLs, SQLs, win rate, pipeline contribution) and localized for market nuances.

• Adapt ads for language, culture, and compliance across Spanish- and Portuguese-speaking markets.

• Analytics, Reporting & Insights, Set up, monitor, and optimize conversion tracking across GA4, Salesforce, and Eloqua, ensuring accurate attribution of leads and pipeline impact.

• Build and maintain dashboards and reports that tie campaign performance to commercial outcomes, not just clicks/impressions.

• Translate data into actionable recommendations for continuous improvement.

• Innovation & Best Practices, Stay ahead of digital advertising trends, platform updates, and betas; pilot and recommend new tactics tailored for LAC audiences.

• Act as a subject matter expert, sharing insights and recommendations with marketing and sales stakeholders.

• Collaboration & Stakeholder Engagement, Work hand-in-hand with LAC demand generation managers, vertical marketing teams, and other stakeholders to align paid campaigns with regional priorities.

• Partner with content, creative, and web teams to brief and test new ad assets and landing pages, ensuring high conversion rates.

• Provide clear communication and recommendations to both local and global stakeholders.

• Budget Management, Forecast, monitor, and optimize advertising spend to maximize ROI across platforms.

• Identify opportunities to scale budget into high-performing campaigns and adjust spend based on performance insights.

Idiomas:

Inglês – Nível Avançado e Inglês – Nível Fluente

Outros requisitos:

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field

• Experience managing paid digital campaigns, ideally in both agency and in-house environments. Proven success managing Google Ads (Search, Display, Shopping, Video), LinkedIn Ads, and Facebook/Instagram Ads in a B2B context

• Experience managing advertising budgets and delivering measurable ROI tied to funnel and pipeline goals

• Strong working knowledge of Google Analytics 4 (GA4), conversion tracking, and attribution models

• Experience integrating paid advertising with CRM/Marketing Automation platforms (Salesforce, Eloqua, or equivalent)

• Proficiency in MS Excel (pivot tables, formulas, data analysis)

• Fluency in Spanish and/or Portuguese (native-level), Strong written and verbal communication skills in English

Travel & Work Arrangements/Requirements

Remote-based, might require travel a few times a year.